AI Insights · Timothy · January 2022
Top 5 Social Apps in Saudi Arabia Q4 2021 Performance
In Q4 2021, the top social apps in Saudi Arabia showed varied trends in weekly downloads, revenue, and active users. TikTok led with strong metrics, while other apps like Facebook and Instagram also maintained significant engagement.
In Q4 2021, the top social apps in Saudi Arabia demonstrated notable performance across various metrics. Here’s a closer look at their weekly downloads, revenue, and active user trends.
TikTok from TikTok Pte. Ltd. experienced significant weekly revenue fluctuations, starting at around $1.9M and dipping to approximately $1.2M by mid-October, before closing the quarter at $1.7M. Weekly downloads showed consistent growth, peaking at 223.9K in mid-December. Active users also increased steadily, reaching 13.6M by the end of December.
Facebook from Meta Platforms, Inc. saw modest weekly revenue, with amounts ranging between $12.5K and $34.7K. Weekly downloads were steady, with a slight increase towards the end of the quarter, reaching 106.6K in mid-December. Active users remained relatively stable, hovering around 11.2M throughout the quarter.
Instagram showed minimal revenue generation, with weekly amounts mostly below $200. Downloads were consistent, averaging around 100K weekly and peaking at 108.9K in early October. The app maintained a strong active user base, fluctuating between 13.3M and 13.8M.
X from X Corp. had low revenue, with peaks barely reaching $41. Weekly downloads varied, peaking at 108.3K in mid-October but dropping to around 74.3K by late December. Active users remained relatively stable, averaging about 11.1M.
Bigo Live - Live Streaming App from Bigo Technology Pte. Ltd. saw weekly revenue ranging from $335.9K to $488.1K, with a slight increase towards the end of December. Downloads were consistent, averaging around 45K weekly and peaking at 51.6K in mid-December. Active users showed a slight increase, reaching 730.9K in mid-December before stabilizing around 705.3K at the end of the quarter.
These insights are derived from Sensor Tower's data, reflecting the dynamic trends in the social app landscape in Saudi Arabia during Q4 2021. For more detailed insights, visit Sensor Tower.